Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires | Edmonds Mall and Retail Mart

Product Details
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories, intriguing, authentic, and involving narratives, apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Available in Digital formats for Kindle and iPad readers.

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Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires | Edmonds Mall and Retail Mart


Book News

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  • Although Nicholas Theodoulos is considered a heroic figure by any standard—having saved countless children from bad situations over the last 16 centuries—he’s also a deeply flawed alcoholic who pushes those who love him away: “Time had slowly entombed his heart, layer after layer, century after century, until a sepulcher stood […]

  • What became of Sacagawea after the expedition that made her famous? A scholarly consensus long held that that she died young, of “putrid fever,” in 1812—“a short life with a sad ending,” as Thomas Powers puts it in the Review’s June 8, 2023 issue. In contrast, Powers writes, “a new […]
  • Nearly two years after the Taliban’s return to power in Kabul, the UN refers to the regime only as “the de facto authorities,” to avoid any hint of formal recognition of the Islamic Emirate of Afghanistan, as the Taliban call their government. By any name, the Taliban today control Afghanistan’s […]
  • Although enrollments in college history courses have plunged in recent years, interest in the subject remains high, to judge from both the best-seller lists and history’s place in the gladiatorial combat known as American politics. We are, in many ways, saturated in history. But what purpose does it serve? Academic […]
  • “Ich werde es zerreissen”—“I’m going to slash it.” So asserted the five- or six-year-old future novelist Nathalie Sarraute to her Swiss governess as she held a pair of scissors above a stuffed armchair. The governess protested. The future novelist held firm: “Yes, I’m going to do it”…There now, I’m freeing […]
  • In 1941 an ambitious Philadelphia pediatrician, the wonderfully named Waldo Emerson Nelson, became the editor of America’s leading textbook of pediatrics. For the next half-century the compilation of successive editions of this large volume advanced his career, consumed his weekends, and encroached heavily on his domestic life. Every few years, […]