Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth | Edmonds Mall and Retail Mart

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Product Details
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:

  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
  • Surprises in the text that are (of course) word of mouth propellants

Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.

Available in Digital formats for Kindle and iPad readers.

Available at Amazon.com

Shop Now - Edmonds Mall

——————–

Super Deals on Readers

——————–

Additional Book Deals Available at eBay.com

——————–

Reading Accessories

Kindle Paperwhite with 6.8″ Display

Basics Modern 5-Tier Ladder Bookshelf Organizer

USB Rechargeable Book Light for Reading

——————–

New York Times Best Sellers

Shop Now - Edmonds Mall

——————–

Get the latest Apple iPad for your Digital Media

Apple 10.9-inch iPad10th Gen

——————–

Some links on this site may be affiliate links to merchants that we may receive commissions. As a participant of Amazon associates program, we earn from qualifying purchases.

——————–

Edmonds Mall and Retail Mart

——————–

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth | Edmonds Mall and Retail Mart


Book News

  • It’s tough being a warm-weather-loving yeti. Despite his best efforts, Frank just doesn’t love the cold. When he stumbles across Santa’s headquarters, he comes up with a plan. He’ll climb into a package scheduled to be delivered to Brazil and stow away on Santa’s sleigh. But Frank accidentally surprises Santa, […]
  • A perky, first-person narrator guides readers through a series of skill-building chapters focused on specific components of emotional intelligence, including self-awareness of emotions, thoughts, and behaviors and topics like self-regulation, awareness of others, and understanding physical sensations. Each chapter is filled with examples and exercises, such as a self-awareness questionnaire, […]
  • By the time attorney Thalia Mills gets a letter from Blake Bronson informing her that Blake is the sister she never knew existed, Blake is already dead. She was found with her wrists slit in one of the claw-footed bathtubs in White Hall, the venerable B&B/vineyard/winery kept by Aileen Searles, […]
  • The omniscient narrator tries to deflate readers’ expectations—a race between a cheetah and a snail is hardly a fair match, since “there’s NOTHING faster than a cheetah!” But each page turn reveals more animals using different modes of transportation to give it their best shots. From a rhino on roller […]
  • The author, a writer and preacher, concentrates on patriarchy, which she defines as “the ways men hold more power than women and are valued more highly.” This inequity has governed her dealings with her church: “Everything about my relationship with evangelicalism was influenced by my gender as a woman,” she […]

  • On November 9 the NYR Online published an essay by the historian Seth Anziska about Zionism and its critics, the 1982 Lebanon War, and the bombardment of Gaza. “Palestinian and Arab writers have long warned against the current attempt to eviscerate the Palestinian people, as have prophetic critics within the Jewish tradition and […]
  • Sometime around 1520 Ferdinand Columbus, second son of the famous Christopher, wrote to the Holy Roman Emperor, Charles V (Charles I of Spain), requesting money for a universal library—a place, Ferdinand explained, where “all the books will be gathered, in every language, and concerning all the sciences and the arts that […]
  • Calvin and Hobbes ended, nearly thirty years ago, in white: snowfall has turned the woods into a “brand-new” world, as Hobbes puts it, “like…a big white sheet of paper to draw on!” The enormous final panel is half empty, with just a few bare trees in one corner, and Calvin […]
  • I chose this title because I have been driven these days to speaking in more direct terms than I am accustomed to. And I think you may understand and share the sense of urgency I feel about this moment in our country. We don’t have the luxury of niceties and […]
  • The public health profession uses the term “social determinants of health” to describe the social conditions that combine to influence the health of individuals and communities. These include such measurable elements as education, housing, and economic stability as well as environmental quality, structural racism, and other forms of systemic discrimination, […]