Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth | Edmonds Mall and Retail Mart

Product Details
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
The key to activating customer chatter is the realization that same is lame. Nobody says “let me tell you about this perfectly adequate experience I had last night.” The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That’s when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.
Talk Triggers contains:
- Proprietary research into why and how customers talk
- More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
- The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
- Surprises in the text that are (of course) word of mouth propellants
Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.
Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It’s a book that will create conversation about the power of conversation.
Available in Digital formats for Kindle and iPad readers.

——————–

——————–
Additional Book Deals Available at eBay.com
——————–
Reading Accessories
Kindle Paperwhite with 6.8″ Display
Basics Modern 5-Tier Ladder Bookshelf Organizer
USB Rechargeable Book Light for Reading
——————–
New York Times Best Sellers

——————–
Get the latest Apple iPad for your Digital Media

——————–
Some links on this site may be affiliate links to merchants that we may receive commissions. As a participant of Amazon associates program, we earn from qualifying purchases.
——————–
——————–
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth | Edmonds Mall and Retail Mart
Book News
- At the forefront of the tale is Claire, an immortal in an indeterminate future whose gold palanquin machine can fold space and time. A malfunction sends it hurtling halfway across the world and thousands of years in the past, right in the middle of a military conflict that sees King […]
- In short, rhyming verse, a little gray bird addresses both readers and a young Black child. The bird introduces a special animal with a sparkling horn but warns that it shouldn’t be confused with a unicorn. What follows is page after page of wordplay well supported by colorful and fanciful […]
- In the early 1900s, many members of the NYPD looked down on Italian immigrants, as journalist Moses documents at several points. However, Joseph Petrosino, the first commander of the Italian squad, analyzed the data and concluded that “97 percent of Italian immigrants were law-abiding and hardworking,” and their presence in […]
- In a fantastical, sprawling, rural land divided into kingdoms of clans composed of divergent races, a young woman named Klara provides drink, sustenance, and sexual services to the patrons of an alehouse. One evening, she’s offered an unlikely opportunity by a tall, dark-haired foreigner. Waywyrd, a wizard, seeks a cook […]
- Although Nicholas Theodoulos is considered a heroic figure by any standard—having saved countless children from bad situations over the last 16 centuries—he’s also a deeply flawed alcoholic who pushes those who love him away: “Time had slowly entombed his heart, layer after layer, century after century, until a sepulcher stood […]
- What became of Sacagawea after the expedition that made her famous? A scholarly consensus long held that that she died young, of “putrid fever,” in 1812—“a short life with a sad ending,” as Thomas Powers puts it in the Review’s June 8, 2023 issue. In contrast, Powers writes, “a new […]
- Nearly two years after the Taliban’s return to power in Kabul, the UN refers to the regime only as “the de facto authorities,” to avoid any hint of formal recognition of the Islamic Emirate of Afghanistan, as the Taliban call their government. By any name, the Taliban today control Afghanistan’s […]
- Although enrollments in college history courses have plunged in recent years, interest in the subject remains high, to judge from both the best-seller lists and history’s place in the gladiatorial combat known as American politics. We are, in many ways, saturated in history. But what purpose does it serve? Academic […]
- “Ich werde es zerreissen”—“I’m going to slash it.” So asserted the five- or six-year-old future novelist Nathalie Sarraute to her Swiss governess as she held a pair of scissors above a stuffed armchair. The governess protested. The future novelist held firm: “Yes, I’m going to do it”…There now, I’m freeing […]
- In 1941 an ambitious Philadelphia pediatrician, the wonderfully named Waldo Emerson Nelson, became the editor of America’s leading textbook of pediatrics. For the next half-century the compilation of successive editions of this large volume advanced his career, consumed his weekends, and encroached heavily on his domestic life. Every few years, […]